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Unroll the Possibilities

If there’s one thing the Internet loves, it’s ridiculous life hacks for everyday products. And what’s more “everyday” than Reynolds Wrap? Reynolds Wrap has the versatility to do literally every job.

Alex Pinnell CW

Me AD

UNROLLED:

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PRE-ROLLS:

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PUBLIC STUNTS:

Installations in every day urban areas made from Reynolds Wrap, showcasing its endless uses

Pictured: foil friend picnic, fashion show mannequins suntan with foil towel

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TIKTOK VIRAL OWNED CONTENT:

Ryan Reynolds will launch the Reynolds Wrap TikTok account as our digital ambassador and take part in the latest trends all the kids are doing

FINAL AlumINNOVATION contest announcemen
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Influencers, doubling as judges, will promote the contest on their social media and prompt students to submit their video to reynoldskitchens.com/aluminnovation2021 

before the deadline, March 31st.

Judge Panel:
William Osman
Simone Giertz
Michael Reeves
Mark Robe

The top five submissions will receive a $1,000 scholarship to fund their creative projects

The AlumINNOVATION awards show will stream live on YouTube April 10th, with host Ryan Reynolds

AlumINNOVATION CONTEST:

Calls upon high school students to find a new, bizarre, or genius way to use aluminum foil!

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